Agile Marketing

Are You Keeping Up with the New Pace of Marketing?

Click Here for Course Navigation Instructions

At the top of each page in the course you will see a ‘Navigation Bar‘. This Navigation Bar has buttons that will aid you as you go through the course.

The first button you will see is a ‘Units‘ Button. This button, when clicked, takes you back to the Course Units Page. Think of this Units page as a table of contents for the course. There are 8 units in the course. All of the Units are unlocked, and you are free to jump around from one unit to the next to find the most relevant information for you. We do, however, recommend that you take each Unit in order as each one builds upon the previous one.

The next button is called ‘Notifications‘. Any updates, announcements or various other important information about the course will reside there. Your Instructor will post these when necessary.

Next to ‘Notifications’ is ‘Discussions‘. If you have a question about the material, or would like more clarification on a topic that is related to this course, please use the Discussion forum built into the course. Here, you can ask specific questions and we’ll email you when the Instructor replies. Please be mindful that discussion questions are a public forum and can be seen by others who participate in this course.

After ‘Discussions’ is a button called ‘Workbook‘. Each Unit of the course contains video, written content and some assessments and/or exercises. Your answers to the questions and quizzes will be stored in your Workbook, for reference at any time. Your answers are private, and may only be accessed by you and the Course Instructor.

The last button is the ‘Course Details‘ button which will bring you back to the home page.

Of course, if you are having any technical difficulties, please click the ‘Contact Support‘ button at the bottom of any page and we would be happy to help you!


Are You Keeping Up with the New Pace of Marketing?

All of us consistently underestimate how fast things are changing, because the pace of change continues to increase–that means that changes don’t just continue to happen, but that the rate of change is actually getting faster.

So what does this have to do with marketing? Everything.

Marketers are in a brave new world where 98% of the world’s known data was created in the last two years. Marketers are in a world where Big Data is the rage but we haven’t even done a good job responding to Little Data. Marketers are surrounded by technology that gets faster and cheaper each year, making things that were previously just nice to have possible, cheap, and seemingly necessary. Especially because your competitor might already be doing it.   



Click NEXT below to learn how technology is increasing the pace of change.