Are You Keeping Up with the New Pace of Marketing?
All of us consistently underestimate how fast things are changing, because the pace of change continues to increase–that means that changes don’t just continue to happen, but that the rate of change is actually getting faster.
So what does this have to do with marketing? Everything.
Marketers are in a brave new world where 98% of the world’s known data was created in the last two years. Marketers are in a world where Big Data is the rage but we haven’t even done a good job responding to Little Data. Marketers are surrounded by technology that gets faster and cheaper each year, making things that were previously just nice to have possible, cheap, and seemingly necessary. Especially because your competitor might already be doing it.
Click NEXT below to learn how technology is increasing the pace of change.