Hallmark 1: Data, Not Opinions
For some marketers—maybe even you—data can be scary.
Maybe you think of long rows of numbers that remind you why you went into the “creative side” of marketing in the first place. Getting comfortable with data doesn’t mean you need to break out your calculator. It means that you must be willing to use numbers rather than opinions to make decisions. When you’re ready to listen to your customer’s opinion instead of your own, that’s when you’re ready for agile marketing.
Up NEXT, big data versus little data!