Here are three reasons to decide that a particular aspect of a campaign is OK as is, at least for now:
So, experimental marketing is a good thing, but only when it is measured in terms of business value. If your experiments are making big improvements in your most important campaigns, you’re working on the right things. Like any technique, experimental marketing can be abused when it is approached as an end in itself instead of a way to improve business results. I write about this less because I suspect more companies are at the starting line deciding whether to run. What about your company?
Up NEXT, use the Reflect section to review what you’ve learned in this unit. Once you’ve finished the assessment, click DONE to navigate to the Units Page. From there, select ‘Unit 7–Hallmark 3: Teamwork, Not Silos’ to continue.