What’s Wrong with the Regular Marketing Process?
The old marketing processes no longer serve us well.
The style of marketing has changed from old-style promotion that hammers away with the same message to an agile approach where the response to your first message helps you choose your second.
But that’s not all. Just as important as being responsive is to be experimental—eliminate the “big bang” waterfall marketing approaches in favor of small tests that tell you what is working and what is not. It all demands that you take a guess at what might work, which is uncomfortable, because we like to be right. But taking a guess is the key to success.
What’s different about how we address promotion today? Click NEXT to find out!