Why is Speed of Change So Important?
Some of you know that my second book is called Do It Wrong Quickly. This part of the course is about the quickly part.
Advising people to do things wrong is just my cheeky way of getting marketers to start experimenting–to try things to see how they work. That experimental approach is the essence of agile marketing, a term not yet in use when I wrote my book. But without the quickly part, you’re just doing it wrong. It was too long for the title, but what I actually meant was to do it wrong quickly–and then fix it. And the number of times you can experiment makes a huge difference to your success. Do you appreciate the need for speed?
Click NEXT to find out why faster is better.