Marketing has traditionally used long-term planned campaigns, often changed just once per year. Today's marketing needs to turn on a dime when customers' needs change–or the competition changes what is available. Agile marketing helps you identify what is working and what isn't so you can do more of what is bringing you sales.
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- Identify which marketing tactics are creating engagement, leads, and sales for your business
- Use a process that helps you change your tactics as your customers’ needs change
- Continuously improve your marketing results based on data