What do the Michelin Guide, soap operas, and recipes for cooking with Campbell's soup all have in common? They all started as content marketing. Each one was considered a better way to attract customers to a brand than just spending more on advertising. But they had the disadvantage of requiring huge sums to distribute to their respective audiences. And that's the good news for you–the Internet has now reduced distribution costs to nearly zero, so content marketing is within reach of even the most budget-challenged companies.

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